It's so, so difficult for musicians, artists, writers etc to get noticed these days.
There are literally millions and millions of people all reaching for the same goals, all trying to stand out, all trying to make something of themselves.
The creative world has always been busy, chaotic and crowded but, with the introduction of the internet, it is now over saturated too.
I spend a hell of a lot of time trying to push my music out to everybody, trying to get peoples attention and, more importantly maintain it.
Being a musician also means you have to be able to do a multitude of other things if you want to stand a chance of being noticed.
- Press Releases
- EPK's (Electronic Press Kits)
- Graphic Design - Album covers etc.
- Video Editing - Music videos.
- Writing lyrics
- Social Media
It's not enough to have a good song up on the internet. That song needs to be EVERYWHERE. Soundcloud, Bandcamp, iTunes, Spotify, Deezer, Tidal, Napster, Amazon MP3, Youtube.
So, you finish your track. Save it. You are happy with the musical side of things but then you realise you need an eye catching and relevant image to use as cover artwork. So, after spending days on music, you spend subsequent days creating some cover artwork.
You finally have your artwork AND finalised music. You upload this to the digital retailers mentioned above and play the waiting game for it to appear on them all.
Then you realise you need a video with some eye catching visuals to really make the song stand out. So you spend subsequent weeks searching for stock footage, recording on location, editing, deleting and re exporting a video a million times.
Eventually, you have your video ready and uploaded to your Youtube. Your song is on all major digital retailers so you need to get the links for each individual retailer and add it to the comment section and video description sections so people know where they can buy / stream it from.
The next step is to post the video EVERYWHERE and hope the algorythm Gods will bless you. Twitter, Instagram, Facebook, your website all that jazz. plaster social media in it.
Encourage people to share or retweet it if they like it. Most don't, but some do and every little helps when it comes to spreading the word.
You then spend hours and hours every day for weeks on end submitting the song to whoever you can that may listen.
- Spotify Playlist curators
- Radio Stations
- Online radio shows
- Music Reviewers
I approach hundreds of people personally. I don't send out spam, mass emails. I email directly and ensure I show an interest in what they do. I check out what they do before hand and make sure that the particular song I am promoting at the time will fit in with their style / theme. I keep the emails personal because I owe them that much and it's respectful to do so. Sending off one generic email to hundreds of contacts never works out very well.
You have to give a little to people and be genuine in your approach to what they are passionate about.
Then you get mostly rejections in return or potentially nothing at all in some cases.
I would say, to do all of the above, can take up to 1.5 - 2 months realistically.
It's exhausting and hard work. It can be discouraging work but it's work that needs doing.
I would suspect that for artists / video editors / graphic designers / painters etc they all experience similar issues too.
Promoting really intrudes on your art. If I could spend less time promoting, I could release more music more frequently.
I guess the intention of this blog is to point out the amount of work and time artists invest in what they love and promoting it.
If you like what we are doing, then it is so important for you to helps us out where you can with a retweet or a share here and there when you see or hear something you enjoy.
The support is always appreciated and it alleviates some pressure from us knowing that other people are pushing us and helping us too.
I don't make much money at all from my music. I do it for me and for you because I enjoy it.
I hope you do too :).
So yeah, please help your artists, jewellery makers, graphic designers, painters, producers, musicians, rappers, etsy sellers, small businesses etc etc and just share - That is honestly one of the easiest ways to support us.